We provide consulting services, news and information for anyone who is considering Malaysia as a business location or who is looking for Malaysian manufacturing partners. Malaysia is unique for the combination of profitability and the quality of life enjoyed throughout the country. Research has found Malaysia to be one of the most profitable places to do business.

The world is changing and it is getting smaller
Technology continues to drive change that makes the world in which we do business smaller and more competitive. Companies with far lower production costs than the those in the EU and US are now a mouse click away. European and US based companies now have to think very carefully where there competitive advantage lies. Globalisation and the increased use of technology means that products and services are becoming increasingly customised. No longer does one size "fit all". Customers know that they have a choice and are increasingly using it especially on the Internet.

The pace of change gets ever faster
The pace of change is also increasing. After all the inefficiencies have been removed in a business the only way to make step changes in improvement is by using technology. This means that senior management need to review and develop strategy on a more regular basis and see technology as a means to gain competitive advantage rather a cost or simply an internal process.

Is your strategy appropriate?
The way a business interacts with the environment it operates in is often called "strategic fit". That is, how well does it meet the needs of its customers now and in the future? As the world changes their needs will change and if a company does not change what it delivers in order to continue to meet those needs the company suffers from "strategic drift".

From years of practical experience and academic research, Mercantile and Gentry has developed a process for systematically developing and documenting strategy for small and medium sized companies. Areas covered include:

• The objectives of the shareholders and the management team.
• Find out who has a vested interest in the activities of the company - this can include external parties such as customers, suppliers, Government agencies as well as shareholders, managers and employees.
• Social, technological, economic, environmental and political issues which affect the company or might do in the future.
• Competitors
• Customers
• Suppliers
• Balance of power between you and your customers and suppliers
• Entry and exit costs for the industry
• Internal capabilities and competencies including, financial, human and proprietary assets.
• Strengths, weaknesses, opportunities and threats

If you're looking for information about Malaysia’s thriving economy, and its world-class science and technology clusters, about the country’s excellent communications and work-force and the availability of sites and premises then contact us for details.